Medix Skincare is a brand I first designed in 2016, creating its original look — colors, typography, and packaging. Those early design choices helped the line gain traction in off-price retail and later thrive on Amazon. In 2022, I partnered with an agency to lead the rebrand, making sure the creative direction was both financially viable and technically feasible. The refreshed identity kept my original color palette, which had become central to the brand’s recognition and success.