Since 2015, I’ve been behind the design of Advanced Clinicals, a single-ingredient value skincare brand that has grown from three SKUs into a full lineup. What began with just three SKUs has grown into body, face, and hair care, sold in off-price retail, Walmart, Amazon, and D2C. Nearly all of the packaging uses stock domestic options, giving the brand speed, flexibility, and quick reads of success. Along the way, I’ve led the creative side — from graphics and copy to e-commerce assets and a recent visual refresh.